Samantha Caldwell

Hi, I’m Sam Caldwell, a marketing strategist, storyteller, and creative driven by connection, purpose, and impact.

For nearly a decade, I’ve helped nonprofits, universities, and mission-driven organizations bring their stories to life through branding, digital campaigns, events, and design. My work blends strategy and creativity to build meaningful engagement, whether that’s launching community sustainability campaigns, developing university brand experiences, or creating logos for small businesses rooted in their local stories.

Beyond my professional work, I’m deeply inspired by the outdoors and the power of community. I moved to Washington to be closer to nature, where I spend my weekends hiking, exploring national parks, and connecting with the landscapes that remind me why I do what I do. I’m also a lifelong athlete and advocate for women’s sports and inclusive spaces that empower people to play, grow, and belong.

This site is a collection of the projects, ideas, and campaigns I’ve built — where creativity meets purpose, and where every story serves a larger mission.

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